An ethical lifestyle for the mind, body and soul is what I thrive to achieve in what remains of 2020. Like many ethically-minded beauty enthusiasts, I believe our actions to be a part of something greater, which is why I now take the time, care and consideration to stand alongside the growing community of eco-friendly beauty brands such as Mineralissima Mineral Makeup.
Typically, mineral makeup cosmetic companies support veganism and cruelty-free practises, as they work to protect our bodies, alongside our skin, our animals and of course our precious Earth. So, with that being said, let’s turn our attention to the importance cruelty-free and vegan cosmetics and how the conversion can make a difference:
CRUELTY-FREE & VEGAN COSMETICS
It is a known fact that veganism and cruelty-free practises are on the rise across the beauty industry. By definition, products branded as ‘vegan cosmetics’ do not contain any animal or animal-derived ingredients. Regular beauty products on the market will use animal by-products and various other chemicals in their formulas, which of course is as bad for the environment as it sounds.
Switching up your foundation or go-to lipstick brand for an ethically-sourced makeup company is not only economically friendly for the planet, but it is also kind on the skin. Vegan cosmetics are gentler and safer for your skin compared to regular cosmetic products, leaving harmful animal by-products, chemicals, metals, amongst other substances to the side. This allows the product to produce a natural and healthy visage when applied to the skin.
In addition to the physical benefits of vegan cosmetics, such products are widely known for enforcing economically friendly standards. The product(s) and the packaging are usually recyclable and environmentally friendly, which is how veganism will come into play for those who wish to adapt to an ethical mind-set as a beauty product consumer.
Alongside the shared environmental ground of vegan and cruelty-free practises, they also have their differences. Cruelty-free products specifically are not tested on animals. Any brand that can make this claim for its products has taken a huge step forward towards a desirable future for the beauty industry. This is largely due to the fact that animal testing is still a wide spread scenario across the industry today.
Surprisingly, not all cruelty-free products enforce veganism standards, which is why it is always worth doing a little research before making a purchase from a beauty company if you’re looking to partner your spending activities with ethical/ moral standards. I am very pleased to say that I have discovered such a brand. Your skin will thank you; animals will thank you and lastly, the Earth will thank you for saying yes to ground-breaking, naturally vegan, cruelty-free mineral makeup, carefully curated by the international beauty brand, Mineralissima.
INTRODUCING MINERALISSIMA
After launching in 2008 Mineralissima became the first mineral make-up brand in the Netherlands to express its love for naturally vegan and cruelty-free cosmetics. Since this time, Mineralissima has grown into an international brand, delivering a wide cosmetic collection containing products which are; perfume-free, vegan-friendly, natural sunscreen protectants, breathable upon wear and suitable for all skin types. So, with that being said, let’s dig a little deeper into the definition of mineral makeup and what it could do for you:
MINERAL MAKEUP
Produced by materials extracted from our natural surroundings, mineral makeup products are friends of the Earth. The most common minerals used within cosmetics of this nature are iron and zinc oxides. The minerals are then ground into tiny, shimmering particles for their use within mineral based cosmetics. Specifically, iron and zinc oxides alongside mica powders, titanium dioxide and organic oils are the mineral based elements used throughout Mineralissima’s cruelty-free, vegan formulas.
The role of iron oxide is to match your skin type and tone together, whereas zinc oxide acts as natural sunscreen, antioxidant and anti-inflammatory. The mica powders create an instant glow and shimmer on the skin, titanium dioxide acts as a natural pigment sunscreen on the skin and organic oils are used within lip products for a soft and soothing ease of application.
THE BENEFITS OF MINERAL MAKEUP
Mineralissima makeup products have been carefully designed to create the appearance of seamless skin which looks and feels healthy. They do not contain any artificial fragrances, dyes, parabens or preservatives, which significantly lowers the risk of allergic reactions for those of us with sensitive skin. Mineral makeup is also considerably more versatile than other types of makeup on the market. For example, vegan cosmetics of this nature can easily adapt to the needs of your skin, which means that the perfect tone and finish will be the end result of your makeup looks every day.
Another benefit of mineral makeup is actually in relation to shelf-life. As mineral cosmetics are so pure, the products themselves tend to last longer than non-mineral based products. Not only do mineral products have an excellent shelf life, but the pigments in Mineralissima’s vegan cosmetics are so well-balanced that the products will remain on the skin for a longer of duration of time. This pretty much every girl’s dream. No more trips to the lady's room for another re-application. This is something I have come to love about mineral-based makeup products, as they are low maintenance, making the glow-up effortless to maintain.
It’s so true what they say. Once you've used mineral-based makeup, you will be able to understand the difference between using them compared to using other types of makeup products. The radiant shine and the weightless formula alongside the exquisite coverage that products such as these provide make it almost impossible to walk away from the pathway to natural beauty. Mineral makeup products can even reduce the appearance of fine lines and wrinkles on the skin alongside the ability to reduce visibility of acne scarring and generic skin irritations. So, if you’re having a day where your skin could do with a little ‘pick me up’, Mineralissima’s vegan cosmetics will have you covered.
EYELINER
‘EMERALD GREEN’
Over the past two or so years, eyeliner has become an essential in my beauty bag, as I’ve spent time playing around with different application techniques and looks, trying to figure out what works for my eye shape, general style and personal preference. As it turns out, I’m the kind of girl who likes to blend eyeliner out into the rest of my eye makeup and now I have a good idea of the looks that will suit me best. So, it’s no longer a bad idea for me to get experimenting with slightly more daring colours as opposed to; black, brown and navy blue.
Emerald Green is the intriguingly daring yet wearable option for those who really want to make their eyes pop! This particular shade would be the perfect partner to pair with dark brown or deep blue eyes. I adore how the contrast of shades such as this bring out the colour of my eyes. In my opinion, a well-suited makeup look should always highlight your natural features and for me personally, this ‘Emerald Green Eyeliner’ does just that! This particular range of eye pencils by Mineralissima are composed of a soft structure, allowing you to apply a generous application of colour with ease.
NATURAL LIPSTICK ‘LANE’
A nude lip has inadvertently become a signature look of mine. I lean towards a soft neutral palette of tones that do well to balance out my features. As a lover of nudes (nude lipsticks that is) my quest for the perfect shade is forever ongoing. I am pretty indecisive as to what my decision would be if I had to choose between a warmer or cooler toned nude, but what can I say? I love all nude-related lip shades. For the warm type of ladies among us, ‘Natural Lipstick Lane’ would be on the top of my recommendation list, because if you are anything like me, you’ll be drawn to this beautiful pinkie-brown shade and its deliciously creamy, long-lasting formula, perfect for the autumnal days ahead.
NEW TO MINERALS MAKEUP KIT
Last but not least is a personal favourite of mine within the Mineralissima range. This little black box is the perfect introductory kit to mineral makeup, filled with sample sized products containing; two foundation powders of choice, one blusher, bronzer and one finishing powder of choice alongside a complimentary mini kabuki brush for ease of application. Its flat and compact size also make this kit handy for travel, ideal for when we can all fill up our suitcases once again. As a fair to medium toned girl with combination skin, the recommended products and shades that complete my ‘New To Minerals Makeup Kit’ are:
Mineral foundation ‘Maple’: The ‘Maple’ mineral foundation is fantastic for lighter toned skin with warm yellow undertones, perfect for the winter months when my skin is at its fairest, giving your skin a gorgeously natural and even finish in minutes.
Mineral foundation ‘Poplar’: The ‘Poplar’ mineral foundation is made to measure for those with medium toned skin. Just like the previous mineral foundation, ‘Poplar’ consists of warm yellow undertones, with a slightly deeper tone and depth. It is also no coincidence this specific shade name resembles the word ‘popular’, as ‘Poplar’ is actually a favourite among those who have tried and tested Mineralissima’s mineral powder foundations.
Mineral Blush ‘Sneaky’: This apricot toned blush is a personal favourite of mine. The formula emphasises facial features with its subtle shine, creating an all-round perfectly natural look, which is what I look for in a blusher. The shade ‘sneaky’ is perfect for light to warm toned skin.
Mineral Bronzer ‘Havana’: For a sultry golden sun-kissed complexion, ‘Havana’ is the perfect shade for medium toned skin. With its warm and rich undertones, the soft shimmery minerals will create a gorgeous beachy glow made to highlight your natural beauty.
Chiffon Finish Mineral Veil: Last but not least, meet Chiffon Finish, Mineralissima’s highly-applauded blend as beloved as fluffy chiffon itself. This mineral veil is an ultra-light, silky powder that seals the tones of your makeup together flawlessly. This particular product is totally transparent, making it the perfect finishing touch for your makeup look.
Mineralissima have kindly generated a code which will allow you to receive a 10% discount off of your first purchase! To redeem this offer, simply enter ‘MISSPERFECT10’ at the checkout, but hurry! This deal will last for a limited time only.
Have you tried any cosmetics by Mineralissima before? What are your thoughts on this brand and their products?
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*This post is in partnership with www.mineralissima.com